The foundation for what would one day become Front St. Showroom began in a chic Downtown Los Angeles showroom. The creator of Front St. Showroom — Felicia Klunk — advanced from intern to leading sales rep while immersed in the eclectic, bohemian traditions of the West Coast. With years of experience in the western territory under her belt, Felicia left the whimsy of the West in exchange for the edginess of the East. After settling in New York City, Front St. Showroom took its name from the bustling Brooklyn street it was started on.
Presently, Front St. Showroom finds itself woven into the rich cultural tapestry alive on the streets of NYC: the city where trends are started, style is refined, and where industry mores are shattered and later reborn. This taste — this texture — of meaning brings new life to merchandising, to style creation and brand management.